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May 18th, 2011

The Sorcerer’s Apprentess By Jane Renton

By admin

It’s early days, but The Apprentice is already all over the television schedules.  Like old skool Big Brother this is the stuff of a lonely water cooler’s dreams.  Did business psychologist – yes, psychologist – Edna Agbarha really say ‘Weak people in business are a waste of space and a limp handshake is unforgiveable?’ More to the point, did she really mean to be defined by it in the unforgiving popular media? And is it necessary for Edward Hunter to ‘Roll with the punches’ to the point he rolls through the boardroom and straight into a taxi?  Of course it is – because The Apprentice, just like BB, is as much about a protracted business interview or a ‘social experiment,’ as Eastenders is about everyday East End folk. 

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