The TV Collective was joined by media mogul and Executive Editor of the BBC One Show, hosted by Ria Hebden for a TV Collective Master Class.

The BBC One Show has been on our big screens for the last ten years and still remains to be one of the BBC’s flagship shows. The One Show is a prime time magazine programme, which is aired everyday on BBC One at 7pm. Covering a range of topics from current affairs, serious segments and light humour.

Sandy Smith, who is a twice BAFTA nominee, is no stranger to the BBC. He has produced various documentaries such as Black Britain, Undercover World and a Panorama special of the July 7th Bombings. Before working on the One Show, Sandy was the editor of Panorama the BBC’s front runner for current affairs until 2006. And has been the Executive Editor of the One Show for the last six years, being able to grab the attention of five million viewers.

Sandy Smith, after having a conversation with presenter and broadcaster Ria Hebden, who was awarded best online presenter by the Digital In Media Awards; told Ria how difficult it was to find diverse content. She approached the TV Collective, looking to solve Sandy’s dilemma and the event was held.

Ria Hebden has interviewed the likes of Idris Alba, John Boyega on the red carpet at the MOBO awards for ITV2 and Sir Lenny Henry for MOBO TV. She has also worked with the BBC on the BAME Expert Voices initiative, which she hosted, coordinated and was involved in the planning. Ria is ardent about covering shows that celebrate diversity, empower women and give inspiration to the younger generation.

The TV Collective created an informal environment to ask questions and pick the brain of a BBC executive editor. The master class, held at the Ugli Centre in White City, gave the opportunity to those eager to pitch ideas to only Sandy himself, with first hand expert knowledge of how to do so.

Throughout the event, Sandy explains the process from initial the pitch to deciding whether or not it hits the big screens. He gives the names of key personnel who one could possible pitch to and who is active in the decision making process, but ultimately the final decision lies with Sandy.

Sandy spoke about the importance of packaging and idea, ensuring it is well thought out, encasing the essential elements. He calls these the “three T’s” – “timing, treatment and talent.” One must ensure the timing is right, how is the story going to be told – the treatment and who is going to tell it – the talent.

“Don’t pitch me a story that you think is important,” Sandy warns.

The One Show being a magazine programme that covers a range of content for large demographic and audience. As an editor Sandy is on the hunt to deliver new content.

Sandy admits, although he is proud of the content The One Show produces, “there is very little ground we can’t cover.”

“One of my frustrations,” he says, “is that we don’t break enough stories.”

Not only is Sandy looking for new content, but also diverse content. Sandy sees diversity on the show as very ‘high up our [the show’s] order of priority.” He wishes to create content that will portray the Britain of today and create shows that will become the history of the future.

You can listen in full here.

@victoriapennant A twenty something year old, opinionated freelance writer and journalist.