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Content Creators Selected For New Sky Sports Production Fund

Sky Sports today announces partnerships with ten content creators selected for the New Focus Fund, a brand-new project launched through a selection process in July, designed to uncover fresh talent in sports content creation. The successful finalists are Beno Obano; Damilola Oluokun; Danielle Sellwood; Geoff Small; Michael Gunning; Mordecai Attoh; Nelson Adeosun in a creative team featuring Love Island star Priscilla Anyabu ; Niambi Bridge; Simone Heineck and Tomi Oladigbolu.

The New Focus Fund has been established to unlock opportunities in sports production for a wider talent pool and bring new perspectives to storytelling across Sky Sports’ channels.

Consisting of both individual content creators and independent production companies, the candidates range from high-profile figures such as athletes Beno Obano and Michael Gunning to brilliant new storytellers across a wide range of sports media platforms.

They will bring ideas for inclusive sports content to life across a wide range of platforms and topics, including a documentary following the story of the first blind woman to swim across the English Channel; linear and digital TV shows exploring the significance of culture and fashion to sport; and projects championing the rising impact and influence of women’s sport.

The cohort will take part in a 12-week development and skills exchange programme, partnered with Sky Sports experts and executives, to hone their ideas before the content is commissioned for production and premiered across relevant Sky Sports channels next year.


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