ITV television chief celebrates ‘biggest entertainment launch this year.
ITV’s director of television Kevin Lygo has defended the broadcaster’s entertainment prowess by talking up I’m A Celebrity while joking about Nigel Farage at ITV’s annual Palooza.
This year’s series opened to a crowd of 7m, with a whopping 46.7% share. However it was the lowest opener of recent years, down by approximately 2m from last year’s 9.1m jungle debut.
The first episode peaked with 7.8m and earned ITV’s biggest 16-34 audience share of the year with 1.4m tuning in to watch celebrities face the Australian outback.
Source: www.broadcastnow.co.uk