When asked if he feels like he’s “made it”, Big Zuu laughs. He’s fresh from filming the first week of his highest-profile series yet – Twofour and Big Productions’ 12 Dishes In 12 Hours for ITV1 – when he speaks to Broadcast, and what he’s realised, he says, is that he is no “traditional chef”. And that is exactly how he wants it to be.
The move to an ITV1 primetime slot is certainly new territory for the grime artist and TV cook, who also fronts the Bafta and Broadcast Award-winning Big Zuu’s Big Eats on UKTV channel Dave, and he hopes to use his comedic flair to bring his distinctive flavour to the food travelogue.
Traditionally, major broadcasters have tended to work with more mainstream professional chefs. ITV’s previous forays into the genre have included Gordon, Gino & Fred and John & Lisa’s Food Trip Down Under, with husband and wife duo John Torode and Lisa Faulkner.