Introducing ITV’s Head First Award, encouraging advertisers to join us in shining a spotlight on mental wellbeing.
At ITV, we’re proud to sit at the heart of mainstream Britain as this gives us a unique ability to connect with the nation and shape and reflect culture.
Over the past 5 years, our social purpose initiative, “Britain Get Talking”, has inspired the nation to have over 100 million conversations to improve their mental wellbeing. We want to build on this brilliant foundation and broaden the reach and impact of this campaign by launching a brand new competition for our advertising community, ITV Head First Award.
We’re looking for brands that best respond to the creative brief – to champion and communicate to the nation the importance of taking steps towards better mental health and wellbeing, through the creation of an on-air spot.
The total prize fund is £2 million of airtime – with the winner being awarded £1 million and ITV offering to match-fund the other four shortlisted entries up to £250k each, in order to get as many representative campaigns on air as possible.