Creativebrief promotes Stephanie Nattu to Managing Director

Pitch consultancy Creativebrief has promoted Stephanie Nattu, associate board director, to the new role of managing director.

Nattu will work closely with the management team of Helen Hall, Nicky Kemp and Ben Piper, and report to Charlie Carpenter, chief executive.

She will take a lead in day-to-day operations at Creativebrief, focusing on “people and culture, strengthening existing relationships and ongoing modernisation of pitching in the industry”.

Nattu joined Creativebrief in 2018 as business director and has worked on reviews for Virgin Atlantic, Direct Line, Starbucks, Tommy Hilfiger and Monkey Shoulder.

She also played a role in the organisation’s Future of the Pitch 2022 report, which explored the state of pitching today with help from industry figures.

Nattu said: “As a business, we’ve never been in a better place to truly shake up and challenge long-held industry norms. We have the talent, amazing support from the brands and agencies we work with – the sky’s the limit.”

Before joining Creativebrief, Nattu worked agency-side for 16 years, most recently as global head of brand at The Brooklyn Brothers.

The promotion follows Carpenter becoming the majority shareholder of the pitch consultancy.

Carpenter said Nattu was “the epitome of a modern leader with dynamic and progressive thinking at all turns”.

He added: “Her high-energy, sleeves-rolled-up, collaborative and empathetic style is based around leading by example in every sense, and it’s fitting that she should play a major role in leading us into our future alongside a brilliant and equally talented management team.

“We have industry modernisation in multiple realms firmly in our crosshairs, and to say I’m excited about the years ahead with this team at the helm is understatement personified.”

Source: www.campaignlive.co.uk

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