The most talked about story this week has been the downsizing at Channel 4. 

They have announced up to 240 job cuts.

And are selling their HQ at Horsederry Road. 

Finally, they are restructuring their commissioning, moving to a more digital focussed platform. 

Channel 4 is publicly owned, but not publicly funded. This means the recent downturn in the advertising market has caused them to make some hard choices to ensure the future of their ethos.  

Channel 4 has made a new plan to up their digital revenues from the current 27% to 50% by 2030. Chief Exec Alex Mahon made a statement that Chanel 4 will always remain ‘a trusted, disruptive and distinctive brand.’

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