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Debarshi Pandit departs from Sky

Pandit has worked throughout his career to prove diversity can drive commercial growth.

After nearly eight years, Debarshi Pandit has departed Sky as senior vice-president for international business and head of multicultural business. 

His departure follows Sky’s announcement at the end of January that it will cut 1,000 jobs this year as it reduces its 26,000-strong workforce by 4%. At the time, a Sky spokesperson said the cuts were due to a “shift in our business to deliver TV over IP [an internet connection] rather than satellite”.

An advocate for diversity and inclusion, Pandit has worked throughout his career to prove diversity can drive commercial growth. 

As head of multicultural business at Sky since 2016, he has encouraged clients and advertisers to target the UK’s multicultural populace. 

Pandit inspired Sky to air ads and sports commentary in Hindi, launched a diversity competition to encourage more ethnic advertising and was co-chair of Sky’s internal employee network Multiculture@Sky.

Pandit was included in Campaign’s 2023 top trailblazers in recognition of his positive difference in the industry.  

He was also nominated for the change-maker award at the MEFA Diversity & Inclusion Awards for 2023, held in partnership with Campaign. 

Pandit joined Sky from Omnicom Media Group UK. As director, he worked across OMD, Manning Gottlieb OMD, PHD, Rocket (now merged into Hearts & Science), and M2M (which shut down in 2016), ensuring strategic communications targeted wider ethnic groups, including Indians, Chinese, Russians, Arabs, Brazilians and South Africans. 

Debarshi’s tenure in the media industry has included stints as marketing manager at Sky Pictures Entertainment, business director at Media Reach Advertising, and group account director at McCann Erickson Worldwide Advertising. 

Speaking on the Campaign Podcast about South Asian Heritage Month in August, he insisted too many marketers signed off on media plans that did not fully target the Indian, Pakistani and Bangladeshi communities in the UK. 

Sky declined to comment. 

Source: www.campaignlive.co.uk

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