Job Title: Social Media Manager, 4Studio (12 month Fixed Term Contract)
Reports to: Senior Content Strategist
Department: 4Studio
Team: Channel Team
Location: Leeds / London / Manchester
Level: P1
JOB PURPOSE
Channel 4 is a world class entertainment brand. The Social team within 4Studio is responsible for further building our world class social media presence. As part of this strategy we launched a new youth-skewing brand to our social portfolio in 2022 – Channel 4.0.
Starring some of the biggest and brightest names on the internet, Channel 4.0 combines thoughtful, authentic and innovative formats with playful chaos and boundless joy to reach young audiences serving up the content they love. It has already garnered millions of organic views and numerous industry awards and is still less than 2 years old.
We are looking for an industry-leading Social Media Manager to help us achieve our objective; this person will be responsible for publishing our content to different accounts within our portfolio, across different platforms, including but not limited to YouTube, Facebook, Snapchat, Instagram, TikTok, Threads and X. They will also be responsible for building and engaging loyal communities, and interacting with our audiences in line with legal and compliance guidelines and brand Tone of Voice.
The Social Media Manager will be responsible for engaging and building a community of viewers, scripting social copy and driving the tone of voice for the brand (adhering to brand guidelines but also offering suggestions/recommendations where appropriate). In addition they will ensure all content is optimised fully to reach the right audiences, with the right metadata and keywords to ensure distribution is maximised. This will include using the Community tab and YouTube Shorts strategy to promote the main Channel, and there will also be some copywriting and publishing/community engagement on other platforms. They will also liaise with internal and external stakeholders to report on performance.
They will work closely with Strategists, Producer/Editors, Analysts and Commissioning to ensure we’re publishing the right kind of content that will captivate and engage audiences across the different platforms. You’ll know exactly how to talk to an audience, encouraging engagement and jumping on trends and zeitgeisty topics in order to ensure Channel 4 is at the cutting edge of all things social. You’ll be able to analyse audience response and performance to help inform publishing strategies, ensuring our content reaches the widest possible audience.